Rummble found that despite the fact that their website and mobile services had a Java application

and a mobile optimized website, people were still more comfortable and familiar with SMS. They realized that SMS would offer the benefit of immediacy; the ability to push both alerts and content to a user that was not logged into the Rummble network and capture their attention.

Rummble required a global partner, which could offer reliable two-way messaging functionality.

In addition to this, Rummble also faced the challenge of finding a messaging provider that would be able to ensure that Rummble could offer fast responses to queries from their clients and handle network diagnostics.

The Solution

Rummble integrated their propriety software with Clickatell's SMPP product, which offers a robust connection, suitable for customers who send large volumes of traffic. The system allows Rummble to use both inbound and outbound messaging.

The Results

Since integrating with Clickatell's SMPP API, Rummble's service has been able to enjoy increased reach to a worldwide market. Using SMS to bind the virtual world to the real world is the most cost effective, reliable and easy-to-implement method available.