The Situation

The company was receiving a number of orders online on a monthly basis, but had particularly high overheads when it came to informing gift recipients via phone call that they need to collect their goods. The method of using phone calls proved to be cumbersome and expensive and as a result the company opted to use SMS text notifications instead.

The Solution

Mama Mikes selected Clickatell as their SMS provider, choosing to integrate the HTTP API product for simple integration with Clickatell's SMS gateway. Using the API, the company was able to send automated notifications at a fraction of the cost of a phone call to inform recipients in East Africa when gifts or vouchers needed to be collected.

The Results

Greater productivity. The task of calling or sending clients SMS was moved to the web, allowing Mama Mikes' staff more time to attend to customer needs.