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The Situation
Fortis provides banking products like credit and financing to lower income earners throughout Nigeria with a specific focus on developing and assisting start-up entrepreneurs and traders with the banking services they need to get started and sustain their business.
Only about 26 percent of people around the world have access to formal financial services -- microfinance banks
like Fortis have figured out how to offer mobile services to help hard working business owners across regions that
may not have access to proper banking services.
The Solution
Fortis Microfinance Bank selected Clickatell to provide SMS Receipts® to thousands of retail banking customers
throughout Nigeria. Fortis are now able to offer mobile services to help hard working business owners across regions
that may not have access to proper banking services.
The Results
Mobile text banking provides real-time visibility to manage financial affairs, reduce fraud, lower call center costs,
increase revenue potential, as well as offer under- and un-banked citizens the ability to bank where the opportunity hadn't existed.
Fortis have now made it easier for customers to bank with them - as customers' opt-in, the bank
automatically sends text messages to registered mobile phone numbers immediately when transactions occur.
By offering compelling banking services to the underbanked population, Fortis sees tremendous growth
potential as existing customers sign
up and new customers look for compelling text banking services via mobile. |