For objectives based on these principles, Ethnic Television Network has chosen the following technical and marketing solutions:

• Access to content is provided via the Internet
• Setting up contracts with the maximum possible amount of channels transmitting in any language, which are of interest to bearers of those languages
• Setting up a contract with possessors of the rights for television and video archives
• Technology that is able to access television content for convenience of the viewers
• TV-on-demand
• Presence of archival content containing large selection of different programs
• Absence of preliminary selection of programs

As part of the service Ethnic Television Network offers the ability for internet users to register on the website and make use of a three-day free trial during which they can test the quality of the video, internet signal as well as get accustomed to our service.

Before making use of Clickatell's service, in order to activate the three-day trial the user had to be contacted by one of Ethnic Television Network's customer service specialists who would verify the correctness and validity of information provided by the user. Only then would the code be given out. It would take approximately 1 day for each user to be contacted and provided with the secret activation code. There was a need to speed up the process to save time and money and in doing so become more user friendly and convenient.

The Solution

By making use of Clickatell's HTTP API customers can now receive the three-day free trial by simply providing their cell phone number during internet registration. The Clickatell system automatically sends the code needed to activate this trial to the recipient's cell phone number provided. Upon entry of the secret code, the user has unlimited access to our video archive for three days, after which he/she may choose to become our customer.

The Results

Since using Clickatell, it now only takes a few minutes for a user to register his/her cell phone number on the Ethnic Television Network website and receive the secret activation code by SMS. This saves Ethnic Television Network a great deal of time and money as everything has become automated. Most importantly, users can begin using the three-day trial immediately after entering the code on activation page.