Traditionally, many foreign exchange traders access market rate information, limit order and deal status updates through PCs, laptops and landline phones. While in the office or at their desk, these methods work fine, but not so when traders are in meetings, away from their desk, on the road, or while multi-tasking.

With the rise in volatility of exchange rates occurring across global markets, it is no longer sufficient for FX traders to respond to changing market conditions only when they are tethered to their desktop/landline. In any FX market, currency exchange rates and deal status fluctuate throughout the day, and traders must be aware and stay informed at all times in order to make smart trading decisions.

The Solution

Since nearly everyone carries a cell phone with them, now is the opportune time to capitalize on up-to-the-minute FX trading opportunities - anytime, anywhere - which require mobile messaging alerts and notifications.

Easy-Forex® looked for a mobile messaging partner to help communicate with their growing international client base and manage their messaging challenges in the dynamic trading environment. Clickatell's reliability, global reputation and easy to use platform therefore made the obvious choice.

The Results

Easy-Forex operates in over 150 countries and provides an online currency trading platform for Forex traders of all levels. Through the use of SMS Easy-Forex can now easily keep these traders informed about current deals and alerts them to specific market rate fluctuations, trading deal status and more via their mobile phone.

With easy to use SMS, traders are now able break the chains tying them to their PCs and landline phones and are free to conduct trades using real-time mobile information anytime, anywhere.