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The Situation
Bluepulse's mobile messaging platform allows users to send group and peer-to-peer messages, update their status, capture what they are doing with a picture or video and share it with their network immediately - from any Internet-enabled mobile phone. Their Open Platform supports both text and voice, and is designed to scale to hundreds of millions of users around the world.
They were looking to partner with a global messaging provider due to their worldwide community that would not include any limitations.
The Solution
Bluepulse chose to partner with Clickatell who was able to provide them with a proven messaging solution with the widest global reach and quality of service that could ensure timely delivery regardless of location or device.
The Clickatell SMS solution was able to provide Bluepulse with the ability to send invitations from users around the world to their friends to use and to send alerts to global Bluepulse users when they have new messages.
The Results
Bluepulse is one of the fastest growing mobile communities in the world, delivering more than 150 million messages per month to users in more than 190 countries.
Their users can choose to receive SMS messages when they have unread direct messages or want a daily summary of their Bluepulse activity. |