The primary factors contributing to the rise in popularity of mobile marketing are the challenges facing every marketer in every industry across the globe today. Consumers are becoming increasingly unresponsive to traditional marketing messages such as billboard and television adverts, print adverts, telemarketing and email spam. These 'push' adverts are literally pushing consumers away.

What marketers' need, in these hard economic times, is to be effectively reaching their customers, retaining their loyalty and custom as well as attracting new customers to their brand, product or services. SMS text messaging offers a solution to all of these challenges, a competitive edge that may well beat the recession. It is easy to use, very affordable and simply the most cost-effective marketing medium available to marketers today. Best of all it opens up additional revenue streams for organizations through the utilization of premium-rated SMS numbers.

Although text messaging technology has been around for years and is a trusted message delivery system, only now is it coming into its own as a powerful marketing tool. There are many reasons for the effective nature of SMS text messaging - it is consensual meaning that consumers need to 'opt in' or choose to receive marketing messages from you. This is very important because they are more likely to respond to marketing messages they have chosen to listen to and when those messages are delivered to their most personal communication device, their mobile phone. Secondly it is very cost-effective:

The Garner research company predicts that within Australia 10.8 billion mobile messages will (have been) sent in 2008, and up to 11.2 billion (will be sent) in 2011. The potential of being able to access even part of this consumer market is staggering. To read more about mobile marketing in Australia, click here. There is close to 100% mobile phone penetration in South Africa; SMS mobile marketing enables marketers to cross demographic, location and handset limitations. To read more about mobile marketing in South Africa, click here.

There is no need to be a technical 'guru' in order to use Clickatell's innovative and award-winning products. All that you need is a computer that can connect to the Internet. Using our web-based Clickatell Communicator is as simple as sending email and for more sophisticated and complex needs, we have a range of developer-friendly API connections. All of our SMS connection products work through the SMS Gateway, a reliable, robust platform that delivers text messages to over 790 network operators in more than 220 countries. Test our web-based Clickatell Communicator now, there is no charge to use any of our products, you only pay for messages sent. We give you ten free, pre-populated test text messages to try out the system!