| "At a time when the 'I want it now' state of mind is prevalent, banks need to provide customers with an easy to use, convenient and ubiquitous mobile banking solution giving customers the account information they need anytime, anywhere. SMS doesn't require loading, discovery initiating or learning - just type, send and receive. Needing to keep existing customers and looking to acquire new market share, Banks must offer a simple, relevant mobile solution - today."
Pieter de Villiers, CEO of Clickatell |
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Clickatell has been instrumental in enabling leading financial institutions to roll out mobile components to their banking services. In South Africa, First National Bank (FNB), used Clickatell's mobile-enabling products to allow their customers to conduct bank transactions as well as make third party purchases for prepaid airtime and electricity from their mobile phones. FNB was able to cut across all geographical and demographical limitations with this mobile banking strategy; South Africa has over 90% mobile phone penetration as opposed to a much more limited landline and Internet access.
FNB expanded its market presence to
neighbouring countries Namibia and Botswana through a SMS 'InContact' service that allowed
their international customers to receive secure SMS alerts and notifications of transactions
on their accounts. The benefits to FNB were remarkable, they made savings by using SMS
instead of phone calls thus increasing their revenue while decreasing their costs; they
dramatically reduced incidences of fraud and thus saw an increase in customer satisfaction
and therefore retention. They have increased their brand recognition and therefore acquired
new customers. They now have a competitive advantage over other financial institutions in
Southern Africa. Read the FNB case study here. Still in Africa, New Heights Microfinance
Bank Ltd, Nigeria depends on Clickatell to deploy their mobile messaging services. Many
of their customers are not able to reach a physical branch, make phone calls, or log onto
the Internet, but do have access to a mobile phone. SMS text alerts give customers the
ability to keep a watchful eye over their finances anytime, anywhere. They chose to use
Clickatell for the global reach and critical messaging services provided. For more
information on mobile banking in South Africa, click here.
S1 Enterprise, another Clickatell client, together with 100 US-based banks helps over three million consumer, small business and
corporate users with accessing and managing financial information. And Postilion works with over 1,500 banks in over 50 countries to enable self-service
transactions with the help of Clickatell's award-winning mobile-enabling products. |
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SMS alerts are providing foreign exchange traders - such as Easy-Forex® who
operate in over 150 countries, with an online currency trading platform. This platform gives Forex traders, of all levels, up-to-the-minute information, including
foreign exchange rate alerts, limit order status, deal closure notifications, and more. In any FX market, currency exchange rates and deal status fluctuate throughout the day, and
traders must be aware and stay informed at all times in order to make smart trading decisions. Traditionally, many foreign
exchange traders access market rate information, limit order and deal status updates through PCs, laptops and landline phones.
It is vital that FX traders are able to respond to changing market conditions wherever they are - in meetings, away from their desks, on the road or while multi-tasking. With the rise in volatility of exchange rates occurring across global markets and the fact that nearly everyone carries a mobile phone with them, now is the opportune time to capitalize on up-to-the-minute FX trading opportunities - anytime and anywhere. For more information about mobile financial services in the US, click here.
Working with Clickatell as a mobile messaging provider, one of Europe's largest online payment
systems, Moneybookers recently announced that eWallet customers could now receive text notifications
on their mobile phones to confirm the purchasing of goods, wiring of money transfers and mailing
of goods. This allows customers to immediately cancel unwanted transactions and have a real-time
overview of what is happening with their accounts.
From Africa to Australia, the United Kingdom to the America's, Clickatell has helped banks
and payment institutions all over the world increase their banking security, reduce their fraud
incidences by up to 43%, reduce their costs and keep and acquire new clients. Which of our mobile
message-enabling banking products would work for you?
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