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The Mobile Banking Imperative
SMS text banking, the first step in a successful mobile banking campaign. |
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It is imperative that banking and payment institutions offer their customers mobile
banking facilities - today. The 2008 Juniper Research report on the mobile financial
sector predicts that over 800 million people will use their mobile phones to access
banking and payment services by 2011. As a result the number of mobile banking
transactions is expected to increase to 37 million by the same year.
"A 2009 report states that more than three quarters of consumers want access to their
bank account balances and other financial information at all times. This trend is ignored by financial institutions at their peril." |
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The mobile phone is the most ubiquitous communication device on the planet - nearly
everyone has one and keeps it near them wherever they are. SMS text messaging is a preferred
form of communication for many people today and SMS banking applications are easy to use,
affordable to implement and offer fantastic benefits to both customers and banks. Some
examples of SMS mobile banking services include balance enquiries, fraud and transaction
alerts, funds transfers and bill payments. As more consumers purchase and become comfortable
with WAP-enabled phones, the potential for more complicated transactions will present itself. |
Not only does mobile banking offer great flexibility for banking customers enhancing their
loyalty to your brand, it also offers fantastic advantages to financial institutions. Mobile
SMS banking can generate additional income for the institution as well as reduce risk, thus
saving more money. Any forward-looking financial institution needs to be providing mobile
banking services in order to gain a competitive advantage while they still can and be poised
for unfolding opportunities. Try out our SMS Gateway now to see how easy it is - there is no
risk and no obligation.
Would you like to know more about the benefits of mobile banking?
Clickatell Partners
| Mobile Banking Benefits with Clickatell
Eliminate the need for costly call centres and customer service help desks by going mobile. Using a mobile
platform such as SMS text messaging for simple and repetitive tasks such as reminders about payments due or
balance requests can reduce the burden on IT and personnel resources. Using secure and integrated messaging
platforms means that you can reduce the costs and errors associated with paper-based payments.
View case study | Find out more |
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"To maintain customer trust, it is vital that 99.9% of the time SMS will be delivered.
Not only does Clickatell's international alert infrastructure provide the integration needed to
extend our inContact service, but we are also able to make use of Clickatell's redundant
links when the main telecoms lines between South Africa and Namibia fail."
Len Pienaar, CEO of FNB Mobile, FNB (SA) |
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Clickatell's Mobile Banking Success Stories
Clickatell has been instrumental in enabling leading financial institutions to roll out
mobile components to their banking services. In South Africa, First National Bank (FNB), used
Clickatell's mobile-enabling products to allow their customers to conduct bank transactions as
well as make third party purchases for prepaid airtime and electricity from their mobile
phones. FNB was able to cut across all geographical and demographical limitations with
this mobile banking strategy; South Africa has over 90% mobile phone penetration as opposed to a much more limited landline and Internet access.
View case study | Find out more |
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"To maintain customer trust, it is vital that 99.9% of the time SMS will be delivered.
Not only does Clickatell's international alert infrastructure provide the integration needed to
extend our inContact service, but we are also able to make use of Clickatell's redundant
links when the main telecoms lines between South Africa and Namibia fail."
Len Pienaar, CEO of FNB Mobile, FNB (SA) |
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The Mobile Banking Advantage
Clickatell, the world's leading mobile messaging provider, offers financial institutions reliable
and secure SMS-enabling connections and an award-winning SMS Gateway messaging platform that ensures
reliable delivery of real-time text messages to your customers, wherever they are, whenever you want.
View case study | Find out more |
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"To maintain customer trust, it is vital that 99.9% of the time SMS will be delivered.
Not only does Clickatell's international alert infrastructure provide the integration needed to
extend our inContact service, but we are also able to make use of Clickatell's redundant
links when the main telecoms lines between South Africa and Namibia fail."
Len Pienaar, CEO of FNB Mobile, FNB (SA) |
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Mobile Banking Product Solutions
There are no upgrades or additional software needed to mobile message-enable your banking or payment institution with Clickatell. There
is no need to take on additional trained personnel if using Clickatell products. Your customers do not need to download or purchase software
in order to benefit from mobile banking opportunities. Using Clickatell's mobile banking and payment solutions means that any financial
institution can easily implement a single, secure, messaging strategy enabling you to reach your customers anywhere, anytime and with any
message that you want to send.
View case study | Find out more |
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"To maintain customer trust, it is vital that 99.9% of the time SMS will be delivered.
Not only does Clickatell's international alert infrastructure provide the integration needed to
extend our inContact service, but we are also able to make use of Clickatell's redundant
links when the main telecoms lines between South Africa and Namibia fail."
Len Pienaar, CEO of FNB Mobile, FNB (SA) |
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