In tough economic times with increased international competition, it is important to use tools that will give your business the competitive advantage. Bulk SMS messaging reduces operational costs and can also generate revenue for your business. Perhaps the only medium that truly provides a measurable return on investment, bulk SMS messaging is targeted and therefore highly effective. See some of the benefits offered by implementing bulk SMS in your organization today.

Bulk SMS cuts operational costs:

The transmission of bulk SMS messages is far more affordable than voice calls and far more effective than email. Businesses all around the world use bulk SMS to communicate with their customers, their employees and their suppliers. Saving time spent on individual voice calls with the relevant customer, employee or supplier equals cost savings as well. Automated bulk SMS systems allow the instant transmission of one message to multiple recipients, regardless of their location (as long as there is mobile coverage). The cost to communicate is less. Because bulk SMS is targeted and therefore more effective, this high-volume messaging provides a higher return on investment.

Bulk SMS generates revenue:

Used as a platform from which to generate sales (ringtones, news alerts, sporting goal alerts, logo’s, wallpapers etc), bulk SMS directly contributes to profit margins. A great medium with which to increase awareness around your brand, bulk SMS also has the capability to generate revenue through premium-rated text messaging campaigns.

Bulk SMS provides easy access to local and international consumers:

More people have a mobile phone than landline telephone and more people have a mobile phone than access to the internet and email. All mobile phones support text messaging and users are very comfortable with this proven and simple technology. This makes bulk SMS the ideal communication medium to reach out to customers and consumers both locally and internationally. There are no geographical or demographical limitations with bulk SMS messaging. With Clickatell, all businesses using bulk SMS have high 'reach' as we deliver millions of text messages to more than 222 countries through more than 819 network operators.

Bulk SMS provides a measurable return on investment:

It is more important than ever before to receive more ‘bang for your buck’ and bulk SMS messaging provides this because it is a cheaper and more effective form of communication; delivery and responses are automatically monitored and tracked. This means that businesses know exactly where their money is being used, what the return rate is and precise success scale of any campaign. There is no other medium that can provide such a precise measurable return on investment.

Read more about how businesses in South Africa, Australia, the UK and the US have realized the benefits of this innovative medium. The benefits of bulk SMS are immediate and apparent. By choosing Clickatell as your bulk SMS provider your business has affordable and effective access to both local and international consumers. Clickatell is the world’s leading bulk SMS provider, find out why.