Mobile CRM Using SMS Allows Brands to Reach Opt-In Customers Anytime, Anywhere

Redwood City, CA & Scottsdale, AZ: Mobile advertising is expected to reach an astounding $3.1 billion market in the US by 2013. Businesses are finding ways to reach customers using Customer Relationship Management (CRM) systems, using the ever-present mobile phone. Brands benefit by reaching customers where they are through mobile CRM, and customers benefit by receiving real-time offers they want.

Call On CRM has successfully integrated Clickatell high-value SMS directly into the ACT! contact database, allowing customers to send SMS messages - to individuals or groups - to any phone number without worrying about the destination carrier. Clickatell works with 820 carriers in 212 countries, able to reach billions of people.

"SMS is the best way to reach customers of all kinds. It provides a focused, personal and immediate channel, and it's also more responsive than traditional marketing," said Jean Brule, CEO, CRM Integration Solutions. "The nature of CRM is simply to build relationships with people, which is why SMS is a perfect way to connect. If done well, SMS offers a natural way to connect with and nurture customers, giving them an active and actionable way to stay in touch with the businesses they desire."

Unlike other traditional marketing channels, mobile CRM using SMS provides one-to-one communications, giving customers an easy way to opt in or out. Call On CRM offers businesses an easy way to store cell phone numbers, helping to better manage each marketing campaign. Using Mail-Merge style templates in ACT!, customers can send, store and track SMS messages to connect with customers on their mobile phone in real time.

"Reaching customers via mobile CRM allows enterprises of all kinds to initiate a conversation with customers, and SMS offers a way to reach people personally, without interrupting their day and asking customers answer the phone," said Clickatell CEO Pieter de Villiers. "The opt-in nature of SMS provides a win-win for brands and customers, one of the many reasons mobile marketing is expected to continue growing."

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