--Newly Launched Publication Offers Resources and In-depth Coverage on Mobile Financial Industry in Africa and Beyond

--Mobile Money Africa Enjoys Highest Internet Traffic in West Africa; Already Serving 300,000 Unique Visitors in Just Four Months of Operation

Redwood City, CA & Cape Town, South Africa, October 14, 2009 - Clickatell and Mobile Money Africa announced the appointment of Clickatell's Jeppe Dorff, VP of Mobile Financial Services, to the publication's esteemed advisory board. Other members are global leaders involved in the advancement of "mobile money," including executives who have worked with global brands including World Bank, Paypal, mPay Connect, Timesformoney, Taurus Mobile, and others.

Recognized for its mobile financial deployments at First National Bank, Standard Bank, NedBank, Capitec Bank, Metropolitan Life, Old Mutual, S1 Enterprise, and Moneybookers, Clickatell has a decade of experience in providing financial institutions with mobile expertise and services to offer mobile banking, payments and wallet services. Under Jeppe's direction, Clickatell is providing and innovating new services for financial customers around the world.

According to Mobile Money Africa's creator and editor Emmanuel Okoegwale, "We're pleased with the overwhelming interest in our recent launch and are delighted to add Mr. Dorff, who in his role at Clickatell has hands on experience helping banks and other FI's deploy and run mobile payments and banking solutions. Jeppe will help us provide a balanced view of the advancements and innovations throughout Africa as well as developments that are unfolding in the West." Partnering with IT Web, Mobile Commerce and VAS and Aitec Africa, Okoegwale also serves on the CreditSMS Advisory Board in the US.

Jeppe Dorff commented, "I'm excited to be involved in this endeavor to help the industry take full advantage of the 4 billion+ cell phones around the world today. I respect Emmanuel's decision to form a truly global advisory board, spanning from Africa to Afghanistan. In order to turn the mobile phone into a true "wallet," industry stakeholders around the world must work together to solve issues and take advantage of the vast opportunity. I look forward to providing insight into the complex issues regarding mobility and payments around the globe."

About Jeppe Dorff
Jeppe Dorff currently serves as Clickatell's VP, Mobile Financial Services (MFS) where he is responsible for developing the company's MFS product strategy. Prior to joining Clickatell, Mr. Dorff served as Head of Product Development EnStream, a Canadian Joint venture between Rogers Communications, Bell Mobility and TELUS, in the proximity and remote payments space, where he was responsible for developing the product strategy, software development and go-to-market strategy. Previously, Mr. Dorff was Founder & CTO of Secure Wireless Transfers where he developed KushCash, an award winning leading US mobile payment service, which was nominated for several leading awards, including CNET Webware awards. Prior to that position, he was CEO of RealMessages where he managed the development of mobile text messaging and marketing services for media and content partners.