Two-Way Messaging and SMS Short Codes

If you’re looking to do 2-way SMS you need a short code. Another name for short codes and long codes is two way numbers, because they allow people to reply to your SMS messages. This is also known as 2-way messaging. But what is the difference between a short code and a long code?

The answer lies in its name. A short code is a memorable number between 3 and 7 digits in length, which your customers, suppliers or employees can use to reply to your messages. They are ideal for marketing campaigns and promotions when you want people to easily remember your number or if you want to encourage conversations between you and your audience.
Short codes are country specific and can’t be used if you want to receive replies from international destinations. Short codes work across all major mobile operators. Mobile users receiving or sending messages to short codes are not charged any additional fees.

You can use two-way messages and short codes for:

CRM

Music Ink: We are rewarding your loyalty with 20% off your next purchase at our store.  Reply "REWARD ME" to 33789.

Competitions

WIN an island getaway with Tropicano sun cream! To enter just SMS 34579 with the name of the new sun cream on promotion.

Short code campaigns

What is the name of the new perfume @Luxury Brands? Send the answer to 376580 to enter to WIN a bottle!

Short codes & Long codes

 

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Easy SMS

Communicator 2

Send global bulk SMS using our online solution.
No programming needed.

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& get 10 free test messages

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SMS Gateway

Developers' Central

Reliable, scalable and customizable, Developers’ Central integrates with your systems and applications via our wide variety of APIs.

Try Developers’ Central now
& get 10 free test messages

Start sending two-way SMS messages now

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Easy SMS | Communicator 2

Online bulk SMS for everyone. No programming needed. Sign up for Communicator 2

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SMS Gateway | Developers’ Central

Reliable, scalable and customizable, Developers’ Central integrates with your systems and applications using our wide variety of APIs. To receive messages you can make use of our HTTP, SMPP, SOAP or FTP APIs. Sign up for Developers’ Central

How to send two-way messages with Communicator 2

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Step 1

Import your address book into Communicator 2. Upload your existing contact list in .csv file format.
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Step 2

Select your desired recipients. You can also easily use a .csv file to send batch messages.
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Step 3

Type in your message and personalize it for recipients by inserting custom information fields easily, from your contact list. For example: Dear #FNAME#, WIN a romantic Paris getaway for two with Fragrance Perfume! will become: Dear Susan, WIN a romantic Paris getaway for two with Fragrance Perfume!
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Step 4

Send your messages. It’s that easy!

How to use short codes and send two-way messages with Developers’ Central

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Step 1

You can easily receive messages by making use of our HTTP, SMPP, SOAP or FTP APIs and you can do it from the same account you already use to send messages no matter what connection you are already using.
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Step 2

Link your customer database with your system.
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Step 3

Integrate your system with Clickatell.
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Step 4

Relax while Developers’ Central sends your messages.

Use two-way messaging and short codes in your organization

Download the Energize your CRM Program with Two-Way Messaging guide to see how leading businesses of all sizes are using two-way messaging and short codes to build closer and more immediate customer connections and improve response rates.