Founded in 2005, Brightkite is a location-based social network company. In real-time it lets people see where their friends are, share their experiences and make new friends based on the places that they frequent. Brightkite can be used via the web, text messaging, email, WAP and iPhone, giving users an immersive experience.
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Case Study
The Situation
Growing three times faster than the overall rate of Internet growth, social networking applications stand to attract many customers and businesses as they connect and interact with friends, family and business associates around the globe. However, in today's world, people want to be able to stay connected and in touch while on the go - and not only while they are sitting in front of their computers. The addition of global text messaging to social networks makes it possible for community members to stay connected anywhere, anytime.
The Solution
Brightkite chose Clickatell as their trusted SMS provider to deliver reliable text messages to millions of their community members around the world. Clickatell's mobile social networking solutions made it incredibly easy for Brightkite to SMS-enable their existing applications. In a matter of minutes, Brightkite was able to rapidly deploy their SMS strategy.
The Results
BrightKite are now able to send SMS alerts on activities nearby or by individual friends on the web, to a mobile phone. Through simple text messaging, Brightkite has brought social networking back into the real world. Their location-aware mobile service helps people connect with friends and share real world experiences. Today, more than two million people use Brightkite's free service every month.
"Working with Clickatell made it incredibly easy for us to implement our SMS strategy and we count on the reliability, ubiquity, and global appeal Clickatell provides. We look forward to working with Clickatell as we expand in 2009 and beyond."
