Schuh

Schuh identified early that the mobile phone had become an important communications tool in every aspect of their customer's lives: from chatting with friends, to receiving news updates, to making mobile payments while on the go. With a young and fresh outlook on the opportunities presented to them, Schuh were quick to understand that mobile messaging could become an immediate, powerful and economical means of communicating with their customers. Schuh also understood that through simple, low cost, targeted mobile marketing campaigns, both online and in-store customers would always be given the earliest opportunity to participate in competitions, brand promotions or upcoming sales - allowing them to increase customer satisfaction and brand loyalty. However, Schuh required a messaging provider that offered easy integration into their existing system, allowing them to send high volumes of SMS at an affordable rate.

Schuh integrated their existing software with their choice of Clickatell's broad range of API solutions including sample code scripting and customer support to make it easy for a user to integrate SMS messaging into eCommerce websites and back-end systems. Within a short space of time, Schuh had successfully integrated messaging into their customer-facing applications and business processes and were ready to start sending SMS messages

Because "any message, anytime, anywhere" communication is critical to Schuh's ongoing success, SMS messaging has allowed Schuh to maintain a leadership position as a fashion-forward retailer in a highly competitive market by leveraging the mobile channel and popular text messaging used every day by their own customers. Schuh are now able to give their customers the power to choose how they receive their marketing messages, ultimately building customer loyalty and benefiting from greater returns along the way.