The Fairmont Dubai is one of the premier hotels in the United Arab Emirates, offering 394 luxury rooms, and a wealth of other amenities to suit both travelers and local residents.
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The Fairmont Dubai hosts regular events and promotions which are generally attended by a number of local customers. The problem lay in making this customer base aware of these promotions at short notice.
The Fairmont Dubai adopted Clickatell's Communicator product to keep in touch with their customers on a regular basis with short, direct messages. These were particularly effective for special events, as well as for food and beverage specials that needed to be promoted quickly. Since 80% of the population in United Arab Emirates have mobile phones, it was a natural choice to select mobile messaging to get the message across.