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Developers cannot afford to ignore the growing mobile messaging market and the need for
innovative applications therein. Mobile messaging is not a passing phenomenon; over a fifth of
the world's population has a mobile device and experts predict that this number will increase
to 4 billion by the end of the decade.
As more businesses and organizations turn to mobile messaging to reduce costs, increase profit
margins and attract and retain customers, leading developers need to be creating applications that
take advantage of this fast growing mobile messaging market. Worldwide revenue from the wireless
telecommunications industry is expected to increase by nearly 20% from the figure of $644 billion
in 2007 to $782 billion in 2010 with wireless data making up more than a fifth of
this. Read more about mobile messaging applications in the US here.
Mobile messaging includes applications dealing with SMS text messaging. The instantaneous nature
of SMS messaging has real-time benefits to businesses; time-sensitive communication is enabled for
the sending of authentication PIN numbers, fraud alerts and emergency notifications. With the
inherent 'push' technology of mobile messaging, people are able to communicate 'on the go', regardless
of location or lack of access to a computer; this opens up avenues of communication never before
thought possible. System text alerts to system administrators, SMS stock alerts to brokers and
inter-organizational communication is now easier and more cost-effective with text messaging
than picking up the phone. Two-way messaging facilities add to the beneficial nature of mobile
messaging as it allows interaction between customer and client, allowing for quick response times.
Leading UK companies are looking for developers to design mobile messaging applications for everything
from banking to blogging, mobile marketing campaigns to mobilizing social networks. Read more about
mobile messaging applications in the UK.
In Australia, after mobile text messaging, mobile information and entertainment are the second most
popular applications. Mobile messaging is expected to comprise 91% of mobile data revenue with a 33%
growth rate still expected! Read more about mobile messaging applications in Australia.
The onus on developers is to create applications that encourage interactive experiences in a rich,
multi-media environment. With more people owning mobile phones than having access to the Internet or
email access; text messaging provides a unique way of crossing location, demographical and handset
limitations. South Africa has nearly 100% mobile phone penetration as opposed to just 7% Internet
and email access. Read more about mobile messaging in South Africa.
With Clickatell, the world's leading mobile messaging provider, any site or application can be
enabled for mobile messaging, using our award-winning SMS Gateway API (Application Programming Interface)
connections. Find out why leading developers choose Clickatell as their mobile messaging partner.
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SMS Scripts
