The global travel industry has been one of the earliest adopters of text messaging technology implementing a range of mobile services for travelers across the globe. Staying in touch with travel customers and stakeholders via their mobile phone has proved to be a critical component of any travel business strategy.

In a recent survey conducted by Clickatell, responses show that 80% of companies surveyed in the travel industry use SMS to communicate with their customers, compared with 60% who use SMS internally to make business processes more efficient. The overwhelming majority of companies surveyed see SMS as a more effective marketing and communications tool than email and fax, and more discreet than a phone call.

Companies that have implemented an SMS strategy have, amongst other benefits experienced higher response rates, greater operational efficiencies, reduced costs increased customer loyalty.