This guide not only looks at why SMS is an effective marketing tool for SMEs (which includes cost effectiveness, high reach, high response rates, immediacy, automation and reporting) but it also illustrates how you can use it in the promoting of your goods, the improving of your services and more.

It takes you through the process of selecting the best service provider to suit you which will enable you to avoid the pitfalls along the way. And it also examines how Clickatell matches up to these factors and how our products can help you in setting up your mobile messaging strategy.