Clickatell launches new brand identity
April 23, 2007 Redwood City, CA – The world’s leading global mobile messaging company, Clickatell Inc, today unveiled its new brand identity and website, which will reflect the company’s recent expansion and success in the enterprise market.
The new brand identity introduces a new logo, corporate colours and website design. The changes have been officially launched on the company’s new website at www.clickatell.com. The new brand identity’s cleaner lines, fresher colour scheme and professional yet cutting-edge look better reflect Clickatell’s value offering of trusted delivery of critical messages and alerts for its customers. Chief Executive Officer and co-founder of the company, Pieter de Villiers says that a new section, dedicated entirely to the enterprise market and providing tailored information and messaging solutions specifically for financial services institutions, governments and the travel & transport sectors “will make it easier for customers to find the information they need on the site”. De Villiers says, “Clickatell’s new site will further enhance its offering and solidify its position as the simplest, quickest and easiest-to-use way to activate mobile messaging services online.”
“Since our inception seven years ago we have seen incredible growth in the messaging market and our expansion into new markets and territories continue to be very successful. Our new brand identity reflects this growth and will take us into, no doubt, many more exciting years,” says De Villiers. The recent report by UK-based Portio Research, entitled Mobile Messaging Futures 2007 – 2012, validates Clickatell’s direction and strategy as the mobile enterprise market continues to grow. The worldwide mobile enterprise market is expected to be around USD 12.12 billion in 2007, compared to USD 3.27 billion in 2004. Since Clickatell was founded in Cape Town, South Africa, the company has grown from a pioneering online SMS gateway into the world’s leading global messaging company, offering multimodal messaging services to enterprises, SMEs and individuals. The addition of multimodal messaging – the ability to escalate messages from device to device and channel to channel until receipt is acknowledged – means Clickatell can truly offer an “any message, anywhere” service with assured delivery. For more information: http://www.clickatell.com/central/campaigns/redir.php?cid=8818
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Press Contact
USA:
Kelly Brieger
US: +1 650 704 1748
EMEA:
Nicola Hunt
SA: +27 21 910 7700
Email: press@clickatell.com
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