Clickatell Launches Clicka!ert
March 05, 2001 Clickatell has launched another wireless communications tool - this time targeted at smaller sites. Clicka!ert enables web site visitors to send an SMS (Mobile Text Message) as well as a Speedmail (high-velocity e-mail), to the mobile phone or PC of the site owner, webmaster, or any other party that should get immediate notification. "The idea behind the instant alert tool was spawned from high demand by a number of our more than 17 000 registered websites, requesting an alert service which links to their cellular phones," says Pieter de Villiers, Managing Director of Clickatell. "It allows service-oriented portals to receive instant notification on any sales- or product-related query and provides the consultant with the user's contact details so as to be able to answer his/her query, real-time." Patrick Lawson, Technical Director, says that the integration of Clicka!ert into their system was relatively easy, due to core stability and scalability of Clickatell's *IOC Engine - allowing it to move into derivative spheres and adaptations of various new products and applications in a flexible and time-efficient manner." Lawson further says that they can physically hook up any outside HTML post command straight into their API within minutes, as the whole system is based on what they term their SOBEK platform (core of the IOC Engine). Clickatell sees Clicka!ert as a small, yet important component of their whole strategy, being "to enable web sites to host communications facilities on their sites". The key behind all the wireless- and other communications-tools they are busy rolling out and developing, is to enable sites to create targeted virtual communities, to which they can then market to via chosen communication channels. Everything Clickatell has done to date is focused around this concept of building communities, or rather Communitizing, a new and powerful concept in On-line marketing .The automation-component of their solutions is geared at providing turnkey solutions for all sizes and types of web sites, at a fraction of the expected cost or even for free with some of their services. Another important component for Clickatell is to allow potential clients (web sites) to firstly become a user and experience the added value of a Clickatell product prior to purchasing the actual paid services that has even more features and customisation options. This clearly can be seen with their flagship product, Clickatell-Button, which gives any site the ability to become SMS-enabled within three to four minutes, for free - users also have the option to upgrade to Clickatell-Custom, priority SMS-enablement as well as total branding and banner exposure. True to all Clickatell's products, Clicka!ert is another low cost, easy to use value-adding solution which can be added to any web site anywhere in the world in a few minutes. If you never want to lose a client or sale again, go and get yourself a Clicka!ert. * IOC: Integrated On-line Communications
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