M-Web Leads ISP Move Towards Mobile Communications
March 20, 2002 SMS continues to surge in popularity, as was clearly seen over the 2001 Christmas and New Year periods, when record volumes were sent throughout the globe. M-Web has launched its SMS Communications tool as part of its move towards mobile communications, embracing mobile technologies and in response the global (and South African) consumer demand for SMS services. This was done through M-Web and Clickatell teaming up to provide carrier-grade SMS services directly to the end-user, using Clickatell’s technology to build a one-to-one and bulk-messaging SMS tool which is integrated into M-Web’s web portal. The product, M-Web SMS, is packed with features such as FlashSMS, delayed sending and group management, and can be used within minutes. An average delivery time of only a few seconds further ensures that mobile messaging becomes almost instantaneous, whether you are sending to 1 or to 500 contacts! There are many SMS services around the web, some of which are free and others which offer premium enablement. M-Web decided to opt for premium enablement, ensuring reliable, carrier-grade SMS services that are feature rich and fast. Clickatell’s Marketing Director, Danie du Toit, explains: “Free services are typically limited in network reach and severely lacking in stability and reliability. Furthermore, with free services there are usually daily limits, unwanted advertising and even privacy infringements. There is a distinct place in the market for reliable pre-paid services such as M-Web SMS. M-Web has chosen Clickatell as provider for the simple reason that we were able to offer a scalable, A-grade service which is internationally associated with trust.”
M-Web’s step into the mobile messaging market is a bold one, as it aims to empower its members and visitors with innovative technologies, providing the best the web and mobile communications has to offer - this is in line with a global Internet Service Provider movement towards embracing mobile technologies as the natural progression for content delivery. M-Web SMS is ultimately bringing global mobile messaging to its visitors, in a way that others are sure to follow. M-Web’s mobile services can be found at http://www.mweb.co.za/sms
Clickatell’s solutions can be found at http://www.clickatell.com
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