Wholesale SMS offering launched to fuel $50 billion industry
September 14, 2005 Cape Town, South Africa - Clickatell, the world leader in global messaging enablement, today announced the launch of Clickatell Wholesale, a new service that offers high-quality, reliable SMS delivery around the world at wholesale rates. The new service means that mobile messaging companies and large businesses can now access reliable, direct SMS delivery without a large, upfront investment in infrastructure or establishing their own direct connections with mobile network operators. SMS can reach more people, in more territories around the world than any other technology, including email and instant messaging. The latest report by Portio Research, "Mobile messaging futures, 2005 - 2010", forecasts that 2.38 trillion SMS messages will be sent in 2010 generating USD 50 billion. Clickatell launched its wholesale service to meet this growing need for quality bulk message delivery. Clickatell Wholesale allows mobile aggregators, resellers and content providers to jumpstart their mobile messaging business with instant access to quality global bulk SMS delivery at competitive wholesale rates. Customers will immediately get access to the Clickatell's extensive network of interconnections around the world. Existing senders of bulk messages will also have access to speedy and reliable message delivery with a range of advanced features, allowing them to provide enhanced services for their customers. This robust service is underpinned by Clickatell Wholesale's carrier-grade short message service centre (SMSC) infrastructure allowing SS7-layer message delivery. Easy access to Clickatell's high-end SMSC infrastructure via a variety of common developer interfaces means customers can quickly and easily connect to the gateway with no set-up costs, improved time to market and reduced development costs. The service is supported by Clickatell's 24 x 7 x 365 call centre staff and systems engineers. "High-end messaging users can now benefit from enhanced network services at competitive rates with less dependency on a range of third party gateways," said Casper de Villiers, head of Clickatell Wholesale. "So whether you are looking for new or additional providers, or increasing your messaging volumes, Clickatell Wholesale will provide you with an efficient, cost-effective alternative for global connectivity." Clickatell Wholesale complements Clickatell's existing business, Clickatell Online, which provides a messaging gateway service for businesses, SMEs and consumers to more destinations than any other provider.
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