Clickatell helps mobile operators unlock network revenue
March 21, 2007 Redwood Shores, CA - Clickatell Inc., the world's #1 global mobile messaging company, today announced that its innovative Enterprise Messaging Portal f or mobile network operators has been launched in the North American market. The service allows operators to tap into additional revenue streams from their existing infrastructure by allowing controlled access to their short message service centers (SMSCs). With the rise of SMS use in businesses to reach customers, employees and other partners, companies are increasingly demanding a one-stop-shop messaging service and other value-added data services from their mobile suppliers. In addition, in order to differentiate themselves, mobile carriers are under increasing pressure to move up the value chain, increase brand loyalty and generate additional revenue. Clickatell's managed solution enables mobile network operators to offer small and medium sized businesses, system integrators and application service providers carrier-grade, IP-based SMS connectivity, and a sophisticated integration and message delivery environment. A fully managed and certified application showcase allows software vendors to commercially offer mobile applications, toolkits and plug-ins to enterprise portal customers, further driving messaging traffic. For the last seven years Clickatell has been managing the interface between businesses and operators and currently has over 8,000 service providers and developers connected to its gateway. By turning to Clickatell to manage wireless application service providers (WASPs) and enterprise customers, network operators can focus on their core business while still benefiting from the investment in their mobile data infrastructure. They can serve previously unaddressed markets, up-sell traditional operator services and increase traffic on their network with minimum fuss and cost. Clickatell looks after reporting, billing, account management, technical support and global coverage. "Clickatell helps operators to unlock new revenue streams via its Enterprise Messaging Portal. This service has had significant success around the world, and we are pleased to be offering it in the North American market as well," said John O'Leary, vice president of sales for North America. Visit Clickatell at booth # 4668 at CTIA Wireless from 27 - 29 March 2007.
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Press Contact
USA:
Kelly Brieger
US: +1 650 704 1748
EMEA:
Nicola Hunt
SA: +27 21 910 7700
Email: press@clickatell.com
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