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SMS's quick and cost-effective data delivery, together with its proliferation as one of the most commonly used and understood forms of non-voice mobile communications, has seen it emerge as the world's primary messaging service in recent years.
According to Aberdeen's research, 48% of all organizations and 59% of best-in-class companies deploying mobile messaging applications are opting for SMS. The top factors driving SMS's uptake is the ability to satisfy customer needs (81%), to react quicker to change (67%), and to achieve operational cost efficiencies (57%). Best-in-class organizations use SMS predominantly in customer service and sales departments, while newer users of the technology still mostly deploy messaging in their IT departments or to communicate with colleagues.
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Mobile Marketing Guide
