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7 mobile marketing mistakes you’re making (and how to fix them)

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Mobile marketing is exploding, bringing with it huge budgets and near-endless possibilities for brand interactions. But that also means there’s a lot of room for error, and brands don’t get it right all the time. Here are some mistakes you might be making on this new, constantly evolving platform, and what you can do to […]

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Tried and tested, loved by developers: Clickatell’s SMS APIs

Modern lifestyles

If you want your website or app to send SMS messages, an SMS API is an easy and affordable solution. Put simply, an SMS API is the way for your app or website to connect to an SMS gateway, from where you can send and receive SMS messages in a secure database environment. There are […]

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Why health app security is the Achilles heel of the app world

Modern lifestyles

Why health app security is the Achilles heel of the app world The worrying state of healthcare app security today The app industry is booming, with healthcare apps being one of the fastest-growing categories. According to research firm Juniper, as many as 142 million mobile healthcare apps are expected to be downloaded by 2016.   With explosive […]

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How to boost customer engagement with an SMS campaign

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Who doesn’t love instant gratification? You buy one, you get one free. Have a question? Ask the live chat and get an immediate answer. Consumers love an instant reward and once instant gratification is tasted, it’s expected every time. Social media, online coupons and bulk SMS are just a few ways in which you can […]

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Debunking 5 myths of two factor authentication

Travel and Hospitality

We live in a world where security is sadly never iron clad. Cyber crime is on the rise and no company is exempt from a possible security breach. With regular occurrences of passwords being hacked, the responsibility lies with both businesses and their users to ensure that their details are safe. Two-factor authentication, or 2FA […]

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The social media trends every business should know right now

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Wherever social media fits into your marketing campaign, it can be difficult to know where to place your focus and spend your precious budgets. Every year, the net is flooded with crystal ball trend predictions and eye-opening stats. We’ve scoured the reports and brought you the top social media trends to know right now: Social […]

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5 Reasons why bulk SMS will deepen your customer relationships

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In an ideal world, you’ll have regular face-to-face contact with your customers. When you have thousands to talk to, it’s a challenge to keep the personal touch. So if you can’t have quality, at least you can have quantity, right? Which is why many customer success managers turn to sending messages in bulk. If you […]

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3 top internet security risks businesses face today – and what you can do

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If your company hasn’t fallen victim to cybercrime yet, count yourself lucky. The statistics are so alarming, it’s no wonder that president Obama has identified cybersecurity as one of the most serious economic and national security challenges the US has ever faced. Every year, hacking is costing the American economy $100bn and the global economy […]

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What your next marketing campaign can learn from Mad Men

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As the final half-season of Mad Men started airing last month, die-hard fans have to face the end of an era: of Don Draper’s acidic wit, interoffice dalliances, showstopper sets and killer retro fashion. However for those working in marketing, Mad Men will forever be a colorful guideline of how to cleverly run your marketing […]

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How SMS notifications contributes to a pleasant traveling experience

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Take a moment to imagine a regular traveler’s experience a decade or two ago. With no smartphone or the Internet at hand, it was certainly a much more inconvenient world. Information and services had to come from travel agents or guides, and arrangements often had to be made in person or over the phone. Flight […]

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