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3 top internet security risks businesses face today – and what you can do


If your company hasn’t fallen victim to cybercrime yet, count yourself lucky. The statistics are so alarming, it’s no wonder that president Obama has identified cybersecurity as one of the most serious economic and national security challenges the US has ever faced. Every year, hacking is costing the American economy $100bn and the global economy […]

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What your next marketing campaign can learn from Mad Men


As the final half-season of Mad Men started airing last month, die-hard fans have to face the end of an era: of Don Draper’s acidic wit, interoffice dalliances, showstopper sets and killer retro fashion. However for those working in marketing, Mad Men will forever be a colorful guideline of how to cleverly run your marketing […]

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How SMS notifications contributes to a pleasant traveling experience


Take a moment to imagine a regular traveler’s experience a decade or two ago. With no smartphone or the Internet at hand, it was certainly a much more inconvenient world. Information and services had to come from travel agents or guides, and arrangements often had to be made in person or over the phone. Flight […]

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How top logistic companies never lose sight of their precious cargo


The very definition of a logistics company is to guarantee the seamless flow of goods from source to customer. These goods – from a special gift ordered just in time for a loved one’s birthday to a large shipment of shoes for a clothing retailer – are highly desirable and highly vulnerable to various risks, […]

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Improve Your Site’s Security with SMS


  Many IT managers must suffer from sleepless nights these days. Hacking, phishing and malware are rife, with new security threats appearing all the time. In fact, hacking company websites is the new form of bank robbery, with audacious break-ins regularly hitting the headlines: Russian hackers recently stole $1billion from banks across the world, in […]

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4 Ways to Improve Email Open Rates (and When to Use SMS Instead)


  The money is in the list. You may have heard this saying about email’s lead generation power. The Direct Marketing Association would tend to agree, estimating that email’s ROI can be as high as 4,300%, making social media look rather sheepish. So no matter what trendy new Facebook and Twitter tactics are doing the […]

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5 Lessons software developers can learn from HBO’s Silicon Valley


  If you’re a software developer, you are probably somewhere in-between mildly intrigued and die-hard fan of HBO’s latest show, Silicon Valley. Just as advertising folk were scrutinizing Mad Men and House of Cards is the ultimate exposé of the political arena, Silicon Valley aims to show you a real insight into the tech world […]

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How to simplify your internal administration with an integrated SMS service


Internal administration must be one of the biggest time thiefs and money wasters in any business. Paperwork piles up, countless hours are spent trying to streamline processes to keep customers happy or targets met, and you always seem to be understaffed in trying to control out-of-control administration. Sounds familiar? Luckily in today’s automated age, everything […]

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9 Reasons why the best marketers use SMS marketing

Expresso break

SMS marketing has been around a very long time but its ubiquity and platform independence makes it more popular today than ever before – something that the very best marketers know all too well. You also know by now that 7 billion people own cell phones and that the open rate for SMS is cited […]

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How SMS authentication makes for a safer online banking experience


Consumers are becoming increasingly savvy and demanding about online security – for everything from their cloud storage and mail accounts to shopping transactions and banking. Where they should be particularly concerned is with banking security. Bank scams are on the rise, with as many as 56 serious vulnerabilities introduced to websites every year (according to […]

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